Paul C. Stokes

Who Needs Email Marketing Anymore? Possibly You.

As social media takes the world by storm, giving businesses and organization yet another internet marketing tool, you might ask yourself, "Do I really need email marketing anymore?" This question, among others, is coming up more often as all of these mark... Read >

5 Essential Components to Optimal Physical Fitness

If you look up the words "physical fitness" in several dictionaries, you will get several definitions that are similar, but not identical. But, the one common theme you will see is "a state of well-being in which performance is optimal, often as a result ... Read >

The 7 Types of Email Marketing You Should Know About

Email marketing has become such a generic term that it conjures up different things to different people. Some people might imagine a catalog of new products from their favorite hobby store, while others might think of a cool postcard they received from a ... Read >

Quick Guide to Understanding Electric and Hot Water Radiant Floor Heating

Radiant heating is a type of heating setup where the heat is supplied by electric wiring or hot water tubes installed into or under the flooring, and sometimes walls and ceilings. While heating a room is the most common application, it is also used to hea... Read >

Teaching Your Kids to "Put It Back Where It Belongs"

If you have kids, chances are you find yourself saying, "Put it back where it belongs," at least 10 times a day. At first you might think it's just a stage they'll outgrow, but as they grow older, bigger, and messier, you realize it's going to take some s... Read >

Being Prepared Key to Successful, Stress-Free Closing

As your real estate closing or settlement date approaches -- also known as escrow in many parts of the country -- there are various things you must do to ensure the transaction closes smoothly and on time. As escrow laws and requirements differ from locat... Read >

Defining Email Marketing a Decade Later

Even though email marketing has been around for more than a decade, you might be surprised to learn how many people still don't know what it is. According to Wikipedia, "E-mail marketing is a form of direct marketing which uses electronic mail as a means ... Read >

Content: One of the Most Overlooked Reasons Why Email Marketing Fails

One of the most overlooked reasons why many small businesses and organizations fail at email newsletter marketing is because they can't consistently create interesting and informative newsletter content month after month. While most email newsletter mark... Read >